Target Audience

Target Audience

Fern and I hope to achieve a film opening which targets at the age of 15-45, we believe this is appropriate for a thriller genre as it is prone to evoke fearful feelings; therefore that age group is suitable for this. The content of our film opening will not be appealing to anyone who is younger than 15 due to the language and physical actions that will be incorporated may be rather full on and scary to those who are younger, therefore it is entirely vital that we ensure to stick to this specific age.
I have searched various film openings of the thriller genre, and it is clear that most films of this genre usually obtain similar conventions that Fern and I hope to accomplish, meaning that all thriller target audiences will be very similar. When searching different target audiences, I had mainly studied the target audience for the genre of Thriller, as that being our chosen genre, meant that we have to focus on this target audience particularly compared to others (target audience's genres)
Fern and I thought that it would be extremely useful if we produced a questionnaire, we thought this would be a vital method that would collect valid results for us to then take in account for when creating our film opening. We had designed several questions which weren't too personal, yet were enough for us to gain ideas. The questionnaire will determine our final target audience and also decisions in which we will make for our opening.
We had asked a variety of individuals who were willing to participate in answering our questionnaire; we had ensured that we had asked both sexes and different ages so that the results would not be identified as sex or age bias. These results had then determined in what we would incorporate within our opening, as the main purpose is that we consider what our target audience want to observe, and not what Fern and I want. We had received many different responses from all different age ranges and both females and males, the conclusions that we gained helped us decide on specific elements of our film opening, as we were able to see clearly the expectations for our target audience. It was extremely imperative that we took on board the feedback, as if not it would result our film opening to not appeal to any particular target group/audience, meaning that our opening would be entirely unsuccessful.
I had  used the Internet source for exploring the target audience, this had provided me with information on what the target audience will consist of and the reasons for this, I found using the Internet was extremely convenient and helpful as Goggle contained many websites for this subject particularly.
Overall I had received judgements and opinions of the target audience from the Internet and also by producing a questionnaire.