Institutions

An institution is an organisation, establishment, foundation or society devoted to the promotion of a particular cause or program. It is a worldwide business. Every film contains an institution; there are numerous different institution brands which are extremely popular within society. I had researched upon several institutions which I believe are the most well known, and are winning in the Media industry.

Fern and I hope to incorporate an institution within our opening, although it doesn't include as part of the duration (2 minutes) we agree that it will depict a professional effect. We are willing to ensure that our opening looks like a realistic film; therefore we believe this is extremely vital to include.

 

These images are an example of the Walt Disney institution logo, they will usually be expected to be seen in films of the genre; fantasy, magic or cartoons. 

Walt Disney is a tremendous institution which appears to me on a accumulation of films. It is extremely popular within the Media industry and many other media aspects, it is not only a promotion for itself but within the company it owns other companies also. The Walt Disney institution appears to be the biggest media computerate, therefore with this factual information I am alert that Walt Disney is a very successful institution. Several of the companies that Walt Disney own are as follows;

• ESPN
• Hollywood records
• Touch stone Pictures
• Miramax films
• Good morning American
• ABC

It is apparent that each one of these companies gain huge amount of income because of the promotions that are constantly being exposed through different methods of the media. Individuals often immediately think that the institution of Walt Disney only promotes films of the genre magical, fantasy etc however, that is incorrect. Many of the companies within Walt Disney are eager to keep up that stereotype, therefore never establish that they are owned by Walt Disney (e.g. Touch stone) as they believe if they are exposing films which may include violence, sexual reference, strong language, that successful label of Walt Disney will then be demolished, and the audience may loose interest.

Although Walt Disney is a huge company, I believe it doesn't appeal to our thriller genre. Therefore, we have searched through various other film institutions which are usually used on thriller films. It is extremely significant that we use an institution that fits the genre type, as otherwise it would appear to be an odd match. An institution that Fern and become aware of was New line Cinema, we were both already familiar with this institution therefore we knew that it was suitable and appropriate for using. New line cinema institution is usually featured in thriller/horror films and has been used on thrillers such as; 

• Friday the 13th
• A nightmare on elm street
• Final destination 
• Rush hour

All four of these films are new in this current day, and have a mass audience; therefore from this information we are ensured that New Line Cinema is an institution that is still very common for films in this era. 

New line cinema is an American film studio which was released in 1967`, and throughout many years has been extremely popular. It is one of the largest independent producers, distributor’s theoretic motion of pictures in the world and acquirers. 

Fern and I aren't completely certain that we will use New line Cinema as we may attempt to produce our own institution, however this may be slightly difficult, as we believe we will not be capable to propose an institution that gives of an instant interesting approach like real ones do. 

This is a grid which portrays how Media institution works, it involves 5 main advertisements, these advertisements are the ones in which institutions such as Walt Disney use to advertise and promote, to then instantly make the target audience intrigued.

Groups

For this entire project, it was needed to be in groups, maximum being four. Although I had the opportunity to work with several different of my peers within my Media class, I was opting to work with my peer Fern Davis. I was sure that working independently would be extremely difficult as I wouldn't receive other ideas to comprise. I believe Fern and I work rather well together, as we're able to incorporate both ideas and opinion to then form final decisions for our work. Due to be extremely common with Fern I feel completely confident, and am not afraid to expose my opinions and judgements on certain things. Fern and I had both studied Media studies as a GCSE therefore we are fully aware of the expectations that our teachers set for our work, and no that we have to accomplish work to a high standard. We had both fortunately received an A grade GCSE for media studies, optimistically this will benefit us as a group, and suggest that we have potential with working together. Fern and I are extremely eager and determined to ensure that we complete our work within the duration that is set, as we have previously left sections of our work towards the deadline which enabled us to be slightly behind and end up rushing to finish. As Fern and I are both aware of this weakness with working together, we have completely taken on board the consequences that can be raised from falling behind, therefore we have agreed that we will have full concentration and determination at all times. We are both strong minded to achieve a project which is high-quality.

Production schedule

This is a production schedule, it is a basic overview of the times dates, camera,costumes , characters, setting and music that Fern and I will be incorporating within our film opening, it is extremely useful, as we can be time efficient when preparing different sections of our film opening.


WEEKEND: 16TH OF NOVEMBER TO 18TH WILL WHEN FERN AND I DO OUR FIRST FILMING

CAMERA

Fern and I will be using the cameras which are supplied by the school, using the cameras that the school provides ensured that our shots and final opening will be clear  due to good quality that the cameras obtain. Borrowing the school cameras are convenient and reliable as we will always have easy access of using them. Once we have filmed our opening we will then be using the memory card that is in the camera to transfer our work onto the IMACS, this method is extremely easy. Fern and I are fully advanced with using the cameras therefore this is a huge advantage to us.

COSTUMES
The costumes that we will be comprising in our opening are as follows:
Fern and I will be wearing casual clothing, this will instantly suggest that it is a normal day as if we are on our journey home from school, wearing normal clothes such as a t-shirt and jeans will not release any clues to the audience,  and suggest that they are not a target to the stalker character. We hope for the audience to be oblivious of the story, therefore dressing the two girls down will hopefully make the audience not set predictions of what is going to happen.
The stalker man will be portrayed as a stereotypical mid aged man who is vulnerable, who wouldn't be expected to be a stalker, therefore he will dress in normal average men type clothing. These clothes will instantly challenge the stereotype of a stalker guy in this genre of film, as usually stalker characters will be wearing mysterious unusual clothing. Using these particular outfits will be extremely easy, as Fern and I will not have to go out and buy new clothing, therefore we have access to them at all times, and do not have to worry about not having them.

SETTING
The setting of our opening is extremely significant as we have to ensure that it is appropriate for the genre type. Fern and I have agreed two settings would be involved, as this would imply a sense of mystery, these two settings are as follows; the stalkers characters house will be inside, the atmosphere of he's house will indicate a stereotypical mans house, it will be situated with many different clocks and mismatched furniture, which is common for a man living by himself to have. Fern and I hope to select an area which is rather rough and gives an impression of not a great environment.

CHARACTERS
There will be only three characters who we will be introduced to in the opening, therefore each one of them play an extremely vital part, and create a huge impact on the entire film.Fern and I will be the two girls that play the part of the vulnerable characters, who are stalked. we thought this would be the easiest option as we wont have to worry about finding two girls who are willing to take part. Even though we are the two main girls who are featured, when the camera shows to the stalker guy and other parts of the opening we will video it. Fern and I are appropriate for these characters being two typical female teenagers. For the stalker guy we hope to choose a man that challenges the stereotype, therefore we will choose someone who evokes no stalker characteristics.  We are currently unsure on who we will choose to play this part, yet we hope to use either one of mine or Ferns siblings.

TIME AND DATE
Fern and I will video our opening on a weekend, therefore we shall borrow one of the cameras and take it home for the duration of 48 hours. We believe this way we gain extra time to make several attemps to  get the perfect outcome. We will be able to get a variety of different shots and apdapt scenes if needed, therefore having a whole weekend provides us with more time for alterations. Obviously the weather constantly changing makes us unable to predict what the  conditions will be whilst filming, yet having 48 hours allows us to decide what particular weather (throughout that weekend) is suitable for our opening. In my opinion, I think Fern and I should film during night time, as we're able to get full effect of the thriller genre, and although it may not be challening the stereotype evidentely it will straight away set the genre without confusion being raised.

MUSIC
Within our film opening Fern and I will include techniques of non diagetic and diagetic sounds. Our main source of sound will be the clock that ticks throughout the whole duration of the opening which will then strike right at the ending to suggest a climax has developed. We will use a ticking sound off of youtube, Fern and I have both searched through several types of ticking, and yet are still undecided on what particular one we shall use, yet due to having accsess to youtube at home and at school we're able to decide whenever, and have no particular time limit.

• Cameras- Fern and I will be borrowing them on a weekend
• Costumes- We will be using two outfits of our own, and also provide the stalker character with male clothes
• Setting- Accessible and nearby to both Ferns and I town
• Characters- Fern and I, and a sibling of either one of us
• Music- Accsess to youtube at all times

Our animated story board

OUR ANIMATED STORY BOARD

Fern and I had produced an animated story board, this had instantly enbabled us both to take in account what our expectations were of our film opening and what scenes we hope to comprise etc. It gained us awareness of the order of scenes and how we hope to accomplish them. This will be extremely useful to both Fern and I, as if we are ever stuck or confused with what to do, we have this base to look back at.

We had created this animated story board by sketching brief images on seperate pieces of paper of to then show the movement of our scenes. These images were slightly simple, as it was only a brief idea.

Our task was to sketch these images and then video them in the correct sequence, we would use final cut express to make adjustments to our video so that it would flow through without having gaps etc.

After completing our animated story board Fern and I had realised huge weakness within it, and many adaptions that we could be made.

Our animated story board video had lasted for the duration of 12 seconds, it is apparent that we would extend it when doing the real opening, as we would be incorporating a use of different shots, camera angles, mise-en-scene and diagetic and non diagetic sound. Never the less,  the 12 seconds that we had filmed provided us with a basic idea of what to work with.  

Unfortunately we hadn't included any transitions when editing our video on final cut express, therefore we thought that we had slightly unachieved on this task. Our movement of the scenes were rather fast already, however at times it went rather blury resulting the images to look distorted.

Fern and I hope to produce another animated story board further on in the project, which will include more detail of the scenes, yet this animated story board is convienet and helpful for Fern and I for what we are currently working on. When videoing the images, Fern and I didn't have great balance with holding the camera, which could perhaps be suggested for another reason of why the images aren't very clear.

Over all, this animated story board will advantage us both, and potentially help us to accomplish our final opening.

Target Audience

Target Audience

Fern and I hope to achieve a film opening which targets at the age of 15-45, we believe this is appropriate for a thriller genre as it is prone to evoke fearful feelings; therefore that age group is suitable for this. The content of our film opening will not be appealing to anyone who is younger than 15 due to the language and physical actions that will be incorporated may be rather full on and scary to those who are younger, therefore it is entirely vital that we ensure to stick to this specific age.
I have searched various film openings of the thriller genre, and it is clear that most films of this genre usually obtain similar conventions that Fern and I hope to accomplish, meaning that all thriller target audiences will be very similar. When searching different target audiences, I had mainly studied the target audience for the genre of Thriller, as that being our chosen genre, meant that we have to focus on this target audience particularly compared to others (target audience's genres)
Fern and I thought that it would be extremely useful if we produced a questionnaire, we thought this would be a vital method that would collect valid results for us to then take in account for when creating our film opening. We had designed several questions which weren't too personal, yet were enough for us to gain ideas. The questionnaire will determine our final target audience and also decisions in which we will make for our opening.
We had asked a variety of individuals who were willing to participate in answering our questionnaire; we had ensured that we had asked both sexes and different ages so that the results would not be identified as sex or age bias. These results had then determined in what we would incorporate within our opening, as the main purpose is that we consider what our target audience want to observe, and not what Fern and I want. We had received many different responses from all different age ranges and both females and males, the conclusions that we gained helped us decide on specific elements of our film opening, as we were able to see clearly the expectations for our target audience. It was extremely imperative that we took on board the feedback, as if not it would result our film opening to not appeal to any particular target group/audience, meaning that our opening would be entirely unsuccessful.
I had  used the Internet source for exploring the target audience, this had provided me with information on what the target audience will consist of and the reasons for this, I found using the Internet was extremely convenient and helpful as Goggle contained many websites for this subject particularly.
Overall I had received judgements and opinions of the target audience from the Internet and also by producing a questionnaire.

  

Group ideas

OUR GROUP IDEAS- TWO DIFFERENT ONES
Our first idea

• Genre: Romantic comedy
• Our intentions are to begin our film by capturing a stereotypically busy street which provides main stream shops
• We hope to select a female in which will be willing to play the role of a protagonist character, our aim is to follow the stereotype of the female figure in a romantic comedy which portrays an attractive girl who is likely to be inspirational to the audience.
• Our expectations is to achieve an opening of a stereotypically woman to then meet with an attractive man. The subject of the story which will not be shown yet will be expected from the audience  will be that a man and woman falling in love, yet will experience problems and lapses in their relationship throughout.
• Our setting will consist of a busy environment, therefore myself and Fern are eager to capture the busy surroundings. We will do this by using a range of different angles such as tracking, to follow the girl up the street, panning to show the location, establishing shot etc.
• This opening will be aimed at female, as it is likely to be inspirational to the female figure compared to the male. It will be targeted from 15+ - 28.
• Jolly music will be played in the background which copy the stereotype of a rom-com
• We will incoroprate girly type text, which will also be in a typical female colour

Our second idea

• Genre:Thriller
• Our target audience would  be a 15. The film wouldn't be very fearful so using an 18 certificate age rating would be slighltly extreme.
• The film is about young, vunerable girls (played by Fern and I) who are unnoticeably being stalked by a neighbour. The story may suggest a stereotypical thriller as it follows the conventions of a usual 'stalker' theme.
• The stalker will be male who will be classed as the antagonist, he will be much older and isn't usually seen as the type of individual who would stalk young girls, therefore we hope to use a character who in  which will challenge the stereotype. 
• We won't reveal the male stalker in the opening, we want to create a sense of mystery and tension therefore we could incorporate and list a main actor in the opening credits.
• We want the audience to also be guessing, therefore we will only capture shots of hands and parts of the stalker face so that we're unable to observe his true identity.
• We are eager to get a shot of the stalker looking through the windows watching the two young girls every movement, he will be writting times etc down in a notebook.
• fast pace music either generated by ourselves using the Apple Macs or finding a tension-building song using an internet browser, will be played in the background or even over the top so that no diegetic sound can be heard to create a mysterious, scary effect
• we'll take camera shots of her perception of things, she's completely unaware of this stalker so her story will be exposed as more happy and upbeat
• A constant ticker clock will be the over voice, which will then strike when it hits the hour, once the clock strikes to the hour, the camera will instantly draw onto the stalker however he will no longer be existent.

Fern and I have both agreed that our second idea was much more interesting, and challenging to accomplish. Therefore it is likely that we choose our second idea. It appears that we have a lot more ideas for our second idea etc. 

Research of Genres

RESEARCH OF GENRES
This first part of this project was to research various types of genres so that we were able to gain ideas and influences of how we wanted our video to be perceived.
It is chief that Fern and I consider several types of genres, it will gain us ability in what to expect to see within them genres and the conventions that are used. Researching different genres allows us to make a decision on what one to use for our film opening. As it will determine what we feel is best for out target audience, and what we think will be the most successful. I have particulary focused on Horror/thriller and Romantic comedy, as those are the ones that Fern and I wish to consider for our final genre.
I had explored the convetions of Horror and Thriller, whereas Fern had searched the conventions of Romantic comedy, below are as follows;

HORROR/THRILLER
I have explored the conventions of a horror film, it is clear the chief purpose of a horror film is to frighten the audience. Horror films target audience is a mixed gender; however it does appear to appeal the male dominant figure more due to the violent actions that are exposed. The scenes that are included in a horror film are more likely to frighten a female in comparison to a male. The age group depends on the certificate the film has; however it usually starts from 15 onwards to 24. In my opinion it varies, as some are a lot stronger and violent compared to others. Horror films are designed to cause dread and alarm invokes hidden fear. I believe the age group should start off at 18 however the film producers have to take in account that younger age groups are eager to watch horrors and will go against the age rating. I had searched several different horror openings, each one had shown similarities with each other yet were presented in different ways. Every horror/thriller film will contain a type of antagonist which is prone to scare the audience, yet also a protagonist which is portrayed to be the hero. It will contain gory and frightening acts to then enable us as an audience to not only be frightened but eager to wonder what the following scene will hold. Evidently the setting of a horror film usually locates in an isolated areas, urban environments, small communities etc. High and Low angles are extremely common in horror films as they instantly indicate fear or power. Disturbing sounds are entirely significant in a horror film, which included both non diagetic and diagetic sounds; diagetic sounds often evoke fearful feelings for the audience when watching horror films as they consist of realistic sounds which build tension in the scene. The lighting of a horror films mainly consists of low key, scenes are usually dark with unfamiliar shadows, shapes etc that have been formed to build a tension feeling. Props in a horror film will identify any type of device which is prone to indicate danger such as; knifes, chain saws, masks, weapons. These particular elements are expected to be incorporated in a horror film as it creates the narrative as whole to be fearful.


FERN HAD SEARCHED ROM-COM 
A rom-com tends to focus on an audience above the age of 15 because they have sexual content, language and innuendo along with minor swearing. The characters generally involved in the film are usually the ones who are distracted have the comic value and tent to do daft things so that the genre remains a romantic comedy. Usually we are taken on a rollercoaster journey with two main people, they are our main focus and because we are following their story we are encouraged to believe that they are the ones who will eventually fall in love. The plot of a romantic comedy will see an obvious couple taken through a series of unfortunate events and misadventures designed to keep them apart until the ending. We are most likely to see a heterosexual relationship between a male and female who are both more attractive than the rest of the characters. Usually the plot would involve the male protagonist trying to win over the female’s affection, having to overcome obstacles throughout using humorous elements. The plot would become conventional, as when we watch rom-coms we could almost guess what is going to happen, it is inevitable that the main focused characters would fall in love or meet each other along the way. Most of the time the location in which the film is set would be a busy city such as London or New York City, adding to the stereotypical view of a rom-com. The male used would usually have to compete with another male in order to win the females heart, and usually the opposing male character would be more attractive, cleverer or wealthier whereas in this genre the original main man would be more humorous. It could be perceived as the most unlikely couple in the beginning to be the most suited in the end.In a rom-com I think it shows a modern interpretation and the audience is easily able to relate to some of the story line or one of the character traits, you often have a wide variety of characters with a mix of personalities such as; the 'dumb' one, the typical blonde popular one, the funny male friend who has no hope to begin with but find love in the end, etc.