Sunday, 20 January 2013

Who would be the audience for your media product?

Who would be the audience for your media product? How did you attact/address your audience?
The target audience was something that had to be considered when creating my film opening. It was important that I had taken on board what genre individuals would be interested by, and what expectations they would have for my film opening. A film should have a target audience as otherwise it would be aimed to no specific group, this would lead to individuals not being enticed by it, and as a result the film would be unsuccessful.
The main method that Fern and I had used to set our target audience was a questionnaire, this questionnaire provided questions of the subject; films, and once I had received the results I had instantly become aware of what interests my target audience have.
The target audience for my film opening is 15-45, Fern and I felt this was appropriate as anyone younger than 15 years of age may become frightened of the scenes that we have included, Fern and I had to therefore ensure that when creating our video we didn’t use scenes which contained too much violence, bad language etc for that reason we used minor inappropriateness. Fern and I feel that opening video wouldn’t appeal to a mass audience over the age of 45, for that reason we felt the age 45 was suitable.Never the less, we had looked at this particular set age group from a different perception, anyone in society could face this (being stalked) therefore there shouldn't be an age limit. Fern and I have aimed this film to both genders; we feel that although it’s an entertaining film, it could be suggested as a warning; therefore we felt it was suitable for both sexes. We had tackled this by using both female and male characters, to enable the audience to feel more involved.
Fern and I haven’t used any particular music that our target audience could associate with, however if we did I believe it would be a very difficult decision as our target audience is extremely large. Nevertheless, I feel that teenagers of both genders can connect with the teenage girls in our film; as the majority of teenagers during this era are naive and unaware of how cruel society can be. I believe teenagers may feel more alert about how evil some people can be in society, and hopefully as a result will improve their consciousness.
A failure that could be raised in our finalised project is that we had used a male stalker, Fern and I hadn’t thought beyond the stereotype and therefore used a male to follow the conventions of a thriller genre, however if we had challenged this by using a female character our target audience may feel confusion about what is happening, which would make them eager to continue to watch the rest of the film. We had stuck to the stereotype as we felt the target audience will feel more involved. The younger ages of our target audience can identify more with the use of props such as a mobile phone as a form of communication. I believe the target audience could perhaps relate to the use of location, as it wasn’t an unrealistic location, we had used an area which was in both Fern and I neighbourhood and was easily accessible (being my house) I feel that Fern and I have attracted our target audience instantly by the use of the ticking clock, already the audience are introduced to sound which could instantly suggest that time is running out, this refers back to our title "Depleted" Over all Fern and I had continuously referred back to our target audience in the making of our film opening, this was to make sure that our audience would be attracted by each feature that we had included.
Our target audience had participated in the process of creating this film, they had constantly provided Fern and I with advise of what they felt worked well and what could be further improved. This had definitely helped us as otherwise we wouldn't know if it was successful or not. Our target audience had given us feedback once we had finalised our video, a huge weakness that was raised was not including an actual institution, this had encouraged Fern and I's decisions to then add one as it was something that our target audience expect to see and will be hooked by.
The use of secrecy of the stalkers identity attracted our target audience, as it left them in anticipation of wondering who the stalker was. I feel that if we had included more shots of the stalker doing different things in a sharp paste, it would certainly entice the audience more .Fern and I hope to adapt our finalised opening again if possible by incorporating more footage of the stalker, we feel this will imrpove our opening as the audience can build up more assumptions for the stalkers identity.
I am indecisive on whether the ticking clock attracts the audience, in some ways I feel it is enticing due to it's annoyance, yet from another perspective it could be suggested as to annoying that as a result they do not want to continue in watching the film. I feel it would be a lot better if we had pasted the clock, firstly using one tick, then two, etc. I feel using a gradual movement with relate to the narrative aswell as build up tension and lure our target audience.
 

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